June Creative: AvocadaMamma

Monthly Creatives

Discover My Favorite Creatives!

This segment is dedicated to all my creative muses. Each one of them on the daily hustle, working hard to support what they love the most. Whether it’s music, art, personalities, jewelry, or clothing, I support it all. I hope you take the time to check out their pages, like their socials, and show them some love.


Taylor & Nathaniel

Creators of AvocadaMamma: A multi-platform resource for recipes, travel/meal prep help, guides to eating and products to shop for.

Meet my beautiful friends Taylor and Nathaniel! Aren’t they cute? 😉 I met these two while I was living in LA. Both of them have such a unique, pure glow, that once you meet them it’s no wonder these two souls were meant to connect and CREATE!

Nathaniel is a photographer, currently attending film school. You can check out his photography and latest projects at nathanielperales.com. Taylor is currently pursuing acting, and was recently in the Hollywood Fringe Festival production “Confessions of an Arab Woman” .

When I first saw their AvocadaMamma Youtube video pop up on my Facebook feed, I was so excited for them because it just made so much sense! I enjoyed catching up with them on their latest projects and hope you enjoy this interview! As creative people, it’s always refreshing to connect with other creative minds, who also have a razor focused, business mindset! These two are killin’ it and they’ve given me a new wave of inspiration, so thank you Taylor and Nathaniel!

Don’t forget to (PLEASE PLEASE PLEASE) subscribe and like them on YOUTUBE and INSTAGRAM! ❤


How would you describe your art?

We believe in creating a better world through educating people to change their dieting/lifestyles. We want people to understand that it’s possible to live longer, feel better and sustain yourself longer by eating healthier. So we are using Taylor’s background in acting for the front of the camera and Nathaniel’s skills as a photographer/director to create Avocadamama. A multi-platform resource for recipes, travel/meal prep help, guides to eating and products to shop for.

How long have you been working on your craft, how do you feel about where you are right now and what are you excited about for the future as an artist?

T: We started this in January. We began with making simple recipes in my kitchen, and now we’ve expanded a little further. We’re now making travel videos, reviewing products, reviewing restaurants, and we’re using our knowledge to create small videos for others to use for guidance on the vegan lifestyle. Eventually, we’d like to create an easy vegan 1 month guide to follow for our followers to have a way to understand what is the easiest, healthiest way to loose weight and change their eating habits for a long period of time, not just until they lose weight.

N: I feel like we’re in a perfect place. At this point, this is just really fun for us. I get to learn how to cook and teach others how to cook while practicing my craft. And Taylor gets to think about food in a way she hasn’t before because this is about educating people. I’m excited for our future episodes as I continue to practice and play with different ways of presenting the information. There’s definitely a craft with “How to” do something.

When and how did you meet?

T: We actually met on the streets of Pasadena, CA. It was this back and forth of seeing each other for a few months, waving, smiling at each other and wanting to say “hi” but never stopping to talk. We’d be so close too, seeing each other where Nathaniel worked, one time he chased after me on the streets of Old Town Pasadena from a cafe to invite me to his art show but I wasn’t able to go. I eventually came to terms that I would never see him again and then we saw each other a couple weeks later and finally exchanged numbers! That was 5 years ago in October.

N: It was good times. 😍

Tell me about the Ah-ha moment you and Nathaniel had when the first fruition of AvocadaMama came about?

T: We’d actually talked about it for a while now. Nathaniel would tell me all the time how he thought my talent in the kitchen would make a great Youtube channel and he could do the filming. It’s funny because we put it off for so long until finally one night it happened by chance because we were planning to grill the Beyond Burger from Beyond Meat and Nathaniel said “lets film it and see what happens”. Then we got such a great response from our peers so we decided to just go for it.

N: When we decided to film that first episode about the Beyond Meat Burgers I looked at it as a challenge and to use my skills as a film editor to make something interesting that people might want to watch. Taylor’s quirky personality is so addicting to watch, and I think my editing style matches her weirdness hahaha so after watching the footage we had, and the edit that came from it, I knew there was something special here.

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Both of you have a professional mindset when talking about your powers combined, What is the creative process when it comes to hashing out business plans? Is it a fluid conversation or is it something you set limits and boundaries to? What are the benefits of dating your business partner?

N: It’s actually really awesome. We always talk about our passions and dreams together so there’s not really any boundaries. The coolest part about this, is we love food anyway. We love eating together and talking together and going out to restaurants. So if anything, it’s just brought us closer because it gives us more reasons to hang out and create stuff. As far as like a formal business plan, we mainly use this app called Quip http://quip.com to write and share our ideas with each other. It has all our ideas spread out and organized in folders. Whenever one of us updates a file, the other person gets updated. It’s really easy to use. We have many plans for our future and the hardest challenge so far is time and the fact that we don’t live together. I think as we continue to organize our workflow we will have to set specific hours a side to just do Avocadamama. Because when we’re together we definitely do like to lolligag and just spend time together haha.

What is the creative process when it comes to making a video? (do you have a script, improv, etc.)

T: We use a joint project folder app quip as Nathaniel mentioned, and we have a list of foods we want to make. We usually pick a recipe based on the weather / time of year / holiday coming up.

N: We don’t really have a script but we do talk about what we want to accomplish, in what order the episode will go and what steps are in the recipe. We do a lot of talking and working together to figure out what we want. Usually we’ll make mistakes and have to re-shoot certain lines because Taylor says “umm” and pauses in between thoughts a lot. She’s a little spacey sometimes. LOL. We’re still optimizing this aspect of our channel, as any business continues to morph and define their strategy. Even though we’re like 13 episodes in, we’re definitely still defining ourselves. I don’t think you ever stop growing and every new episode is a new discovery in this awesome process.

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What is your mission statement? What is your ultimate goal?

N: I would say our mission statement is to educate people about a vegan, plant-based lifestyle in a fun and endearing way. A lot of people in my life look at a plant-based lifestyle as something difficult, snobby or too restricting and what we’re trying to show people is that it is definitely not difficult and can actually open you up to a lot of foods you wouldn’t really try with the normal American diet. I think you can tell from our personalities in our videos that this isn’t a snobby thing, we’re not talking down to anybody and we’re not begging for people to not eat meat. We’re just saying, hey if you’re having health problems or your trying to lose weight or live a healthier lifestyle we have some really good recommendations and recipes that can help you try something new that tastes good and is really good for you.

What project(s) for AvocadaMama are you working on right now that you’re excited about?

T: Taking Avocadamama further with our reach. Right now we get a ton of traffic from family and friends, but we really want to go beyond that and influence people all over the world. But for now we’re traveling a lot so we’ll be visiting some awesome vegan restaurants that we’ll get to blog about spread the word about their food.

N: We got a couple of ideas up our sleeves. Our website is almost finished which will act as a larger resource for people looking for more information than our videos. We are going to be writing articles about places we eat, different ingredients we use and general plant-based lifestyle advice. We’ll also have opinion pieces about vegan culture as well. We are also beginning to think about products. Taylor wore these awesome pants that she made at the Eat Drink Vegan fest and she’s thinking about making them into a product we sell. We also want to recycle old clothes and put our logo or vegan text that people can buy. Taylor mentioned earlier a “getting started being vegan 30 day guide” that we’re in the process of outlining and designing. A lot of stuff in the pipeline that we’re both very excited for.

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As LA residents, what are your favorite vegan restaurants?

T: Oh there are so many delicious spots in LA. I love raw food and there’s a place called Sun Cafe that has really good food. For go-to delicious fast vegan food I love Veggie Grill. There’s a vegan sushi place that I love so much called Shojin, located in a mall in Little Tokyo. It’s so random but I love the food, they use mushrooms to make the scallops on a “baked scallop roll”! I’m drooling just thinking about it!

N: One of my favorite spots is Kitchen Mouse. Another great one is called Gracias Madre by the same people that own Cafe Gratitiude and Sage. I also love the Munch Truck in Highland Park on Fridays. Also, Organix is super bomb.

Where are some places on your vegan destination wish list?

T: Well actually I’ve always been interested in the vegan food in New Orleans, and low and behold, we just got tickets to go out there for my birthday in October! So we’ll be checking out the spots out there. I’m also really interested in exploring vegan food in middle America and checking out the places where people with less options could find meals and ways to modify local eats to be vegan. Maybe we’ll have to do a road trip some day!

N: Road trip would be super awesome. Avocadamama a la Anthony Bourdain style.

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Thanks for stopping by! Stay tuned for more unique creatives ❤

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On Burnouts & Inspiration

Creative Writing, Illusions of Productivity

Feature Photo Cred @fitnessxart

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It’s a fact – I have too much on my plate. I have FOMO (fear of missing out) and a desire to learn everything and do everything. I work a full time job at a non-profit and do social media consulting on the side; I’m in two music ensembles; I have a personal blog (hello thanks for stopping by); I workout 4 times a week; I’m in a relationship (shout out to my awesome boyfriend <3); and I try to keep up my professional network and friendships. It’s CRAZY. I know. But I’ve always operated this way, packing my schedule to the brim. I am often finding myself in a position where I feel burned out. Here are some quick fixes to recharge my inspiration when I’m feeling overwhelmed.

First things first – routine is everything & a little inspiration along the way can help.

First of all, routine is the key. In case you couldn’t tell from the theme of my blog, I’m all about planning, down to the last second. I’ve learned the hard way that if I don’t stick to my weekday goals and schedule, then I get overwhelmed and frustrated when it comes time to have professional meetings, rehearsals, or even dates! I feel unprepared, stressed out that I have to catch up (which I ain’t got time for!)

I’ve joined a couple entrepreneur and solopreneur group chats on Facebook that have been really inspiring and has helped me realize that I’m not alone in my insanity. One thing my favorite girlboss duo Sarah Elder and Andrea Holland of PRtraction said was that being an entrepreneur means you’re working ALL the hours, contrary to what people assume (you know, that you get to choose your hours).

My other favorite duo are bloggers Linda and David of Kinlake, they travel the world and work remotely as digital nomads. I love their segment ‘Gone Nomadic’ explaining their journey. It’s encouraging to hear how they debunk the myth of the freelance traveler; it’s more than just wandering around aimlessly – it takes a lot of planning, preparation, structure, and discipline in order to have that freedom.

When I start to get lazy, I change it up.

More facts – I change my bedroom layout quarterly (maybe even more), sometimes all I need is a fresh start. When all my clothes have been piled and scrunched at the foot of my bed for days, maybe a week, with shoes and purses and unopened mail dispersed all over my room in disarray – I know it’s time to move my furniture around.  To me, there is nothing more inspiring than a fresh new layout, a fresh new look, and a fresh new environment.

In a study done at the Princeton Neuroscience institute, they found that physical clutter negatively affects your ability to focus and process information. The clutter competes for your attention, wearing you down and resulting in frustration. Scientific proof or not, I’m sure many of you can relate and agree with this point that in order to get things done, you need a clean desk, countertop, canvas, etc. I know decluttering is key, but sometimes I can lose the inspiration, and that’s why rearranging my room resurges my excitement to have an organized clean space. It’s like buying a fresh pair of white sneakers: for the first couple of days, maybe even weeks, you try your best to keep them clean, paying attention to all the scratches and marks, brushing them off at the end of the day. But after a while, you start to let it go, and eventually they become a bit battered and grey and become your go-to pair for a pickup game of soccer in the park. Then it’s back to the shoe store for a fresh pair.

Dressing for success really is a thing.

On a more extreme level – I like to change my look (obvi); my hair has been blonde, pink, blue and now I just chopped it all off. But I realize this isn’t everyone’s cup of tea (or bottle of dye). But, in this same vein, a less extreme way would be to clean out your closet, sell your clothes and refresh your wardrobe. It doesn’t have to be a huge money venture, one-thing-in-and-one-thing-out is what I (try) to say. You can sell your clothes and buy some pretty awesome gems secondhand.

Insert: My most recent find at the Goodwill 😉 $6 never looked or felt so good…img_3350


In an interesting article by the Wall Street Journal,  Why Dressing for Success Leads to Success, Ray A. Smith states that in dressing up and dressing the part, people were more productive in a work setting. Outward confidence begat intrinsic confidence. Better dressers even tend to think more abstractly – which is the style of thinking seen in senior executives and other people in power.

I like to think about being a little girl and playing around with my mom’s lipstick and high heels. My mom, as a businesswoman, was always wearing the classic 90s pencil skirt with tights and high heels. To me, this carved out my perception of what being a woman was. My sister and I would play dress up and play out these scenarios of working in an office and such. Likewise, as I got older and I started interviewing for jobs, there was and still is a sense of excitement when I get to put on a pair of pumps and walk the walk. All of a sudden, with every high heel click-clack, I felt a bit more feminine (read: powerful).

So when I start feeling a bit drab or like I’m half-assing my life, I change up my look, buy a new lipstick shade, chop off my hair, and I feel like I’m ready to conquer the world again.

Step outside of yourself. Meet new people. See new things.

I mean really.. duh.. this is a given. Like you didn’t already know this. But sometimes it’s easy to forget to just be still and observe. Sometimes when I forget to bring my laptop home from work to work on my other work or if I left my cello at my boyfriends house, I’m forced to think outside of my list of to-do’s.  At those times, (with my Type A personality let’s be real, god forbid I spend this accidental down time sitting on the couch) I get outside and start walking.

I’m fortunate to live in a city where there’s always something creative going on, always an open mic or poetry slam at a nearby cafe. When I get to be an observer of someone else’s creativity, I feel a sense of reassurance and empowerment. I’m not talking about watching an A-list top 40 musician in concert (of course there’s loads of inspiration and empowerment there) but I’m talking about seeing other hustlers who work day jobs who make it a point to pursue their creativity and share it. I always write my best poetry or have the best rehearsal after I’ve stepped outside myself and watched someone else perform their art.

Everyone is different.

What inspires you? I’d be interested to hear about what you do to recharge. So please share!

Thanks for reading and keep on hustling.