Discover My Favorite Creatives!
This segment is dedicated to all my creative muses. Each one of them on the daily hustle, working hard to support what they love the most. Whether it’s music, art, personalities, jewelry, or clothing, I support it all. I hope you take the time to check out their pages, like their socials, and show them some love.
Taylor & Nathaniel
Creators of AvocadaMamma: A multi-platform resource for recipes, travel/meal prep help, guides to eating and products to shop for.
Meet my beautiful friends Taylor and Nathaniel! Aren’t they cute? 😉 I met these two while I was living in LA. Both of them have such a unique, pure glow, that once you meet them it’s no wonder these two souls were meant to connect and CREATE!
Nathaniel is a photographer, currently attending film school. You can check out his photography and latest projects at nathanielperales.com. Taylor is currently pursuing acting, and was recently in the Hollywood Fringe Festival production “Confessions of an Arab Woman” .
When I first saw their AvocadaMamma Youtube video pop up on my Facebook feed, I was so excited for them because it just made so much sense! I enjoyed catching up with them on their latest projects and hope you enjoy this interview! As creative people, it’s always refreshing to connect with other creative minds, who also have a razor focused, business mindset! These two are killin’ it and they’ve given me a new wave of inspiration, so thank you Taylor and Nathaniel!
How would you describe your art?
We believe in creating a better world through educating people to change their dieting/lifestyles. We want people to understand that it’s possible to live longer, feel better and sustain yourself longer by eating healthier. So we are using Taylor’s background in acting for the front of the camera and Nathaniel’s skills as a photographer/director to create Avocadamama. A multi-platform resource for recipes, travel/meal prep help, guides to eating and products to shop for.
How long have you been working on your craft, how do you feel about where you are right now and what are you excited about for the future as an artist?
T: We started this in January. We began with making simple recipes in my kitchen, and now we’ve expanded a little further. We’re now making travel videos, reviewing products, reviewing restaurants, and we’re using our knowledge to create small videos for others to use for guidance on the vegan lifestyle. Eventually, we’d like to create an easy vegan 1 month guide to follow for our followers to have a way to understand what is the easiest, healthiest way to loose weight and change their eating habits for a long period of time, not just until they lose weight.
N: I feel like we’re in a perfect place. At this point, this is just really fun for us. I get to learn how to cook and teach others how to cook while practicing my craft. And Taylor gets to think about food in a way she hasn’t before because this is about educating people. I’m excited for our future episodes as I continue to practice and play with different ways of presenting the information. There’s definitely a craft with “How to” do something.
When and how did you meet?
T: We actually met on the streets of Pasadena, CA. It was this back and forth of seeing each other for a few months, waving, smiling at each other and wanting to say “hi” but never stopping to talk. We’d be so close too, seeing each other where Nathaniel worked, one time he chased after me on the streets of Old Town Pasadena from a cafe to invite me to his art show but I wasn’t able to go. I eventually came to terms that I would never see him again and then we saw each other a couple weeks later and finally exchanged numbers! That was 5 years ago in October.
N: It was good times. 😍
Tell me about the Ah-ha moment you and Nathaniel had when the first fruition of AvocadaMama came about?
T: We’d actually talked about it for a while now. Nathaniel would tell me all the time how he thought my talent in the kitchen would make a great Youtube channel and he could do the filming. It’s funny because we put it off for so long until finally one night it happened by chance because we were planning to grill the Beyond Burger from Beyond Meat and Nathaniel said “lets film it and see what happens”. Then we got such a great response from our peers so we decided to just go for it.
N: When we decided to film that first episode about the Beyond Meat Burgers I looked at it as a challenge and to use my skills as a film editor to make something interesting that people might want to watch. Taylor’s quirky personality is so addicting to watch, and I think my editing style matches her weirdness hahaha so after watching the footage we had, and the edit that came from it, I knew there was something special here.
Both of you have a professional mindset when talking about your powers combined, What is the creative process when it comes to hashing out business plans? Is it a fluid conversation or is it something you set limits and boundaries to? What are the benefits of dating your business partner?
N: It’s actually really awesome. We always talk about our passions and dreams together so there’s not really any boundaries. The coolest part about this, is we love food anyway. We love eating together and talking together and going out to restaurants. So if anything, it’s just brought us closer because it gives us more reasons to hang out and create stuff. As far as like a formal business plan, we mainly use this app called Quip http://quip.com to write and share our ideas with each other. It has all our ideas spread out and organized in folders. Whenever one of us updates a file, the other person gets updated. It’s really easy to use. We have many plans for our future and the hardest challenge so far is time and the fact that we don’t live together. I think as we continue to organize our workflow we will have to set specific hours a side to just do Avocadamama. Because when we’re together we definitely do like to lolligag and just spend time together haha.
What is the creative process when it comes to making a video? (do you have a script, improv, etc.)
T: We use a joint project folder app quip as Nathaniel mentioned, and we have a list of foods we want to make. We usually pick a recipe based on the weather / time of year / holiday coming up.
N: We don’t really have a script but we do talk about what we want to accomplish, in what order the episode will go and what steps are in the recipe. We do a lot of talking and working together to figure out what we want. Usually we’ll make mistakes and have to re-shoot certain lines because Taylor says “umm” and pauses in between thoughts a lot. She’s a little spacey sometimes. LOL. We’re still optimizing this aspect of our channel, as any business continues to morph and define their strategy. Even though we’re like 13 episodes in, we’re definitely still defining ourselves. I don’t think you ever stop growing and every new episode is a new discovery in this awesome process.
What is your mission statement? What is your ultimate goal?
N: I would say our mission statement is to educate people about a vegan, plant-based lifestyle in a fun and endearing way. A lot of people in my life look at a plant-based lifestyle as something difficult, snobby or too restricting and what we’re trying to show people is that it is definitely not difficult and can actually open you up to a lot of foods you wouldn’t really try with the normal American diet. I think you can tell from our personalities in our videos that this isn’t a snobby thing, we’re not talking down to anybody and we’re not begging for people to not eat meat. We’re just saying, hey if you’re having health problems or your trying to lose weight or live a healthier lifestyle we have some really good recommendations and recipes that can help you try something new that tastes good and is really good for you.
What project(s) for AvocadaMama are you working on right now that you’re excited about?
T: Taking Avocadamama further with our reach. Right now we get a ton of traffic from family and friends, but we really want to go beyond that and influence people all over the world. But for now we’re traveling a lot so we’ll be visiting some awesome vegan restaurants that we’ll get to blog about spread the word about their food.
N: We got a couple of ideas up our sleeves. Our website is almost finished which will act as a larger resource for people looking for more information than our videos. We are going to be writing articles about places we eat, different ingredients we use and general plant-based lifestyle advice. We’ll also have opinion pieces about vegan culture as well. We are also beginning to think about products. Taylor wore these awesome pants that she made at the Eat Drink Vegan fest and she’s thinking about making them into a product we sell. We also want to recycle old clothes and put our logo or vegan text that people can buy. Taylor mentioned earlier a “getting started being vegan 30 day guide” that we’re in the process of outlining and designing. A lot of stuff in the pipeline that we’re both very excited for.
As LA residents, what are your favorite vegan restaurants?
T: Oh there are so many delicious spots in LA. I love raw food and there’s a place called Sun Cafe that has really good food. For go-to delicious fast vegan food I love Veggie Grill. There’s a vegan sushi place that I love so much called Shojin, located in a mall in Little Tokyo. It’s so random but I love the food, they use mushrooms to make the scallops on a “baked scallop roll”! I’m drooling just thinking about it!
N: One of my favorite spots is Kitchen Mouse. Another great one is called Gracias Madre by the same people that own Cafe Gratitiude and Sage. I also love the Munch Truck in Highland Park on Fridays. Also, Organix is super bomb.
Where are some places on your vegan destination wish list?
T: Well actually I’ve always been interested in the vegan food in New Orleans, and low and behold, we just got tickets to go out there for my birthday in October! So we’ll be checking out the spots out there. I’m also really interested in exploring vegan food in middle America and checking out the places where people with less options could find meals and ways to modify local eats to be vegan. Maybe we’ll have to do a road trip some day!
N: Road trip would be super awesome. Avocadamama a la Anthony Bourdain style.
Thanks for stopping by! Stay tuned for more unique creatives ❤